Both sides of the campaign
Fabiola is one of the few people who operates as a senior influencer marketing manager and as a creator at the same time. She has bought thousands of creator placements for global brands, and she also films, edits, and publishes her own content on TikTok and Instagram, where she explains tech and AI to non technical people. She builds the products too, shipping a new AI project every week in a public 52 week challenge. Brands get campaigns that creators actually want to make, and creators get briefs written by someone who has been in their seat.
Influencer Marketing Results
- 1000+ influencer marketing campaigns managed
- 50M+ impressions across YouTube, Instagram, and TikTok
- Up to 138% ROAS on top influencer campaigns
- 18+ brands partnered with across industries
- 6+ years of influencer marketing experience
- $5M+ in campaign spend managed per year
What she does
- Influencer marketing strategy and campaign management
- Creator and brand partnerships across YouTube, Instagram, and TikTok
- Influencer outreach, negotiation, and relationship management
- Social media marketing and content creation
- Email marketing and newsletter management
- Performance tracking, analytics, and ROI optimization
- AI product building, rapid MVPs, and internal tools for early stage teams
- Speaking and teaching on AI, no code, and the creator economy
Featured Influencer Marketing Campaigns
Campaigns managed with top creators including Kurzgesagt (12.4M views), Hank Green (2.1M views), Peter Santenello (1.8M views), Adam Conover (1.5M views), Kris Collins (1.2M views). Total: 20.2M+ views across influencer marketing campaigns.
Experience
Head of Partnerships at Ellipsus. Senior Influencer Marketing Manager at Ground News, where she expanded into German and Spanish speaking markets, hit 138% ROAS on top campaigns, started the International pod, and led a team of 3. Influencer Marketing Manager at GetYourGuide, with 250K+ impressions on zero budget campaigns. Marketing at ChairmanMe. Founder of an independent web development and marketing studio with clients in Spain, Brazil, and Germany.
Tech creator work
The Tech Talks, a TikTok and Instagram series explaining tech and AI terms to non technical people. A public challenge shipping 52 AI projects in 52 weeks, with live entries including islanders.live, worldcupper.live, and joinstreaker.co. Brief, a CRM for agencies with an AI project manager, built as an MVP in 6 hours, reaching first paying customers and a funding round within a month, and selected as a finalist for the best AI projects for SMEs in Spain.
Brands and creators worked with
Kurzgesagt, Hank Green, Kris Collins, GetYourGuide, Ground News, Corporate Natalie, Peter Santenello, Adam Conover, Ellipsus, Coral, Evolation Yoga, Zogo, and more.
Why hire Fabiola Arroyo
With 1000+ influencer campaigns managed across YouTube, Instagram, and TikTok and $5M+ in yearly spend under her control, she brings proven influencer marketing strategy that delivers measurable results. Because she is also a creator and an AI builder, she moves faster than a traditional marketer: she can scope the campaign, write the brief, negotiate the deal, and build the tool that tracks it.