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Ground News
SENIOR INFLUENCER MARKETING MANAGER (Feb 2024)
Star Moment
Leveraged my fluency in Spanish to onboard Spanish-speaking creators, opening a new market segment. This initiative led to our most successful campaign to date, achieving a 138% ROAS.
Influencer Strategy Development
Designed and executed innovative influencer campaigns across YouTube, Instagram, and TikTok. Used data-driven insights to optimize performance, achieving an average ROAS of 40% across all campaigns.
Partnership and Relationship Management
Successfully negotiated and managed partnerships with top-tier YouTube creators, ensuring alignment with brand goals and fostering long-term collaboration.
Campaign Performance and Market Analysis
Conducted in-depth market research and trend analysis to identify emerging influencers and new collaboration opportunities. These efforts expanded our reach to new, highly engaged audiences.
02
GetYourGuide
INFLUENCER MARKETING MANAGER (Aug 2022)
Star Moment
Conceptualized, organized, and executed a full-scale influencer campaign from scratch with zero budget. Secured the participation of 4 micro-influencers and 3 macro-influencers, resulting in over 250,000 impressions.
Influencer Strategy Development
Led end-to-end campaign management, overseeing logistics, content coordination, and timelines to ensure smooth execution and impactful brand storytelling.
Partnership and Relationship Building
Built and nurtured strong relationships with influencers, creating a trusted network of brand advocates. Successfully launched and managed the brand’s first French market campaign.
Campaign Performance Analysis
Developed and implemented performance tracking frameworks to evaluate campaign success, generating actionable insights that informed ongoing strategy and optimization.
01
ChairmanMe
SOCIAL MEDIA MANAGER (Aug 2020)
Star Moment
Created compelling, value-driven content that played a key role in driving a 21% increase in follower growth across social platforms.
Social Media and PR Management
Oversaw the end-to-end content creation and publishing process, ensuring timely, accurate, and brand-aligned delivery across channels.
Community Building
Actively engaged with the online community by responding to comments, messages, and inquiries in a timely and authentic manner. Integrated PR strategies to strengthen community relations and enhance overall brand perception.
Performance Optimization
Developed and maintained detailed content calendars, managing publishing schedules to ensure consistent and strategic content delivery.
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BASED IN
Madrid, Spain