Fabiola
Arroyo F

Creative strategist with an advertising background; crafting immersive digital experiences for lifestyle brands with a focus on influencer marketing.

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Travel marketplace for unforgettable experiences.

Financial education your customers will love.

Book small group tours around the world.

Women community focus on teaching you amazing skills.

Your guide to Happier, Healthier and More Pleasurable Sex.

Connect and Collect Join Clubs and Connect with your favorite celebrities & creators.

The personal media app where your experiences live.

Unparalleled Surf Camp Experience at the Best Surf Spots!

Subscription-based platform that connects students with international opportunities worldwide.

A worldwide collective of passionate yoga teachers & studios, with over 270+ succesfull yoga teacher

Make Online Businesses Part Of Your Portfolio

Ground News

INFLUENCER MARKETING MANAGER (Feb 2024)

Star Moment: As the only member on the team who speaks Spanish fluently, I focused on bringing on spanish-speaking creators, opening a new market, with the best campaign bringing 138% ROAS.

Influencer Strategy Development: Developed and implemented innovative influencer campaigns, leveraging data-driven insights to optimize performance and drive meaningful ROI. Average of ROAS is 40%.

Partnership and Relationship Building: Successfully negotiated and managed partnerships with top-tier YouTube creators.

Campaign Performance Analysis: Utilized market research and trend analysis to identify emerging influencers and new opportunities for brand collaboration, expanding our reach to new audiences.

GetYourGuide

INFLUENCER MARKETING MANAGER (Aug 2022)

Star Moment: Crafted, organized, and executed a campaign from scratch with no budget. Managing to get the participation of 4 micro-influencers and 3 macro-influencers. Resulting in more than 250,000 impressions.

Influencer Strategy Development: Managed end-to-end campaign logistics, ensuring seamless collaboration and delivery of impactful content.

Partnership and Relationship Building: Established and nurtured relationships with influencers, fostering a network of brand advocates and ambassadors to amplify our messaging and reach new audiences and markets. Managed our first-ever French campaign.

Campaign Performance Analysis: Implemented performance tracking and analysis to measure campaign effectiveness, providing actionable insights for continuous optimization and improvement.

ChairmanMe

SOCIAL MEDIA MANAGER (Aug 2020)

Star Moment: Crafted compelling and informative content that significantly contributed to a 21% increase in follower growth.

Social Media and PR Management: Managed content creation and publication process, ensuring timely and accurate delivery of content.

Community Building: Proactively interacted with an online community, responding to comments, messages, and inquiries in a timely and personable manner, while also leveraging public relations strategies to enhance community relations and brand perception.

Performance Optimization: Created content calendars and managed content schedules to ensure timely delivery of content.